At Acuity CPG, we architect financial clarity that turns scale from risk to rhythm. Your Fractional Strategic Finance Executive & Advisor for CPG & E-Commerce brands at pivotal turns.

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Safety. Certainty. Clarity.

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You already know how to build a brand people love. I make sure the numbers never slow you down.  ​A single source of truth for every cash, pricing, and channel decision— so you captain the ship, not the spreadsheet.

 

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Every founder feels the weight of unseen numbers: cash tangled in channel payouts, overstock ghosts, and GTM pivots that bleed margins without warning.  I don’t sell forecasts or quick fixes. I deliver the unmeasurable made measurable—the quiet security of knowing exactly what your portfolio can bear, today.

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As your Fractional Strategic Finance Executive, I map the efficient path: syncing ops, pricing, and capital events so you lead with conviction, not endless calculation. No fragmented audits or hourly guesswork—just integrated leadership that flexes with your stage.

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The outcome is sustainable rhythm: margins that compound, runways that extend, and your finite energy freed for what only you can do—build the brand that outlasts every cycle.

In CPG and E-Commerce, clarity isn’t a metric. It’s the margin between thriving and merely surviving.