25+ Years CPG Experience
Ex-Clif Bar & Company | Mondelez Intl.| The Clorox Company
Commercial Finance, FP&A & Value Creation Specialist
I build the commercial operations and financial infrastructure that transforms scaling CPG brands into acquisition-ready businesses.
Who I Partner With:
I support $10M–$75M consumer brands—whether PE/VC‑funded or scaling independently—that require a more elevated financial function than a controller‑led model can provide. If your organization is reaching a level where strategic finance must match operational ambition, we should talk.
Who You Are:
You're a founder, CEO, or PE/VC operations lead who recognizes your financial infrastructure is breaking under growth or complexity. Accounting is solid, but strategic finance and FP&A capabilities are missing or immature. You need an operator who's actually built these systems inside fast-growing consumer brands — not another consultant with frameworks.
THE COMMERCIAL CFO vs TRADTIONAL CFO: WHICH DO YOU REALLY NEED?
Most fractional CFOs focus on accounting, compliance, and corporate finance. I focus on your commercial operations and value creation.
My sandbox: brand strategy, category management, operational excellence, forecasting, cash optimization, board storytelling, and long-range planning.
I'm the business partner who works at the intersection of commercial strategy and financial discipline—ensuring your commercial vision executes flawlessly while your financial engine runs at peak performance.
Where a traditional CFO prepares you for the boardroom and investors, I build the operating rhythm — the monthly and quarterly review frameworks that connect mix, margin, and execution to your plan.
TRADITIONAL CFO
Accounting & Compliance
Cash Flow Management
& Forecasting
Board-Ready & Capital Raise Reporting
Maintain Existing Systems
Accounting & Finance focused
COMMERCIAL CFO
Commercial Ops & Strategy
Cash Conversion Cycle Optimization & Runway Strategy
MBR/QBR Frameworks & Performance Against Plan
Build Infrastructure For Scale
Cross Functional Operating Partner
Vs
CORE CAPABILITIES
Four interconnected systems that drive operational value creation and financial discipline.
COMMERCIAL STRATEGY & EXECUTION
Brand & Portfolio Management:
• Brand strategy and positioning
• Category management
• SKU-level profitability
• Portfolio optimization
Go-to-Market:
• GTM planning and execution
• Channel strategy and expansion
• Pricing architecture
• Trade spend and promo strategy
FINANCIAL INFRASTRUCTURE & PLANNING
FP&A & Systems:
• Financial planning & analysis
• Budgeting and forecasting
• Financial systems design
• KPI frameworks and dashboards
Strategic Planning:
• Long-range planning (3-5 year)
• Scenario and sensitivity analysis
• Unit economics modeling
• Capital allocation strategy
OPERATIONAL EXCELLENCE
Forecasting & Planning:
• Best-in-class forecasting (consumption-based models)
• 13-week cash flow forecasting
• Scenario planning
Value Creation:
• Working capital optimization
• Inventory optimization
• Cost structure analysis
• Margin improvement initiatives
• Process improvement
BOARD & INVESTOR RELATIONS READINESS
Strategic Communications:
• Board presentation design
• Investor storytelling
• Strategic narrative development
Performance Reporting:
• Monthly Business Reviews (MBRs)
• Quarterly Business Reviews (QBRs)
• Annual Operating Plans (AOPs)
If you're waking up at 3am worried about cash, margins, or whether your finance function can support your next growth phase—let's talk.
I help consumer brands ($10M-$75M) stop bleeding value and start scaling with institutional-grade financial infrastructure—whether you need fractional CFO leadership or an operating partner to build the systems your CFO can't.
Book 45 minutes with me. Worst case, you get a free second opinion from someone who's built the infrastructure that scaled a business that led to a $2.9B exit.
[Book Your Free 45-Minute Consultation]
Or email me directly: gregorybrooks@acuitycpg.com