MISSION STATEMENT:​
At Acuity CPG, our philosophy is that "Sharper Insights" lead to "Better Outcomes". By providing comprehensive finance and strategic services, we empower consumer-packaged goods companies to achieve their maximum potential at every stage of growth, ensuring their sustained success and continued development.
About Me:
My name is Gregory Brooks, and I am a seasoned finance and business strategy leader with over two decades of experience in the consumer packaged goods (CPG) industry. Passionate about building and driving profitable, disruptive business models, I founded Acuity CPG, a business finance & strategy consulting company dedicated to helping start-up to mid-sized CPG companies achieve their financial and strategic goals. My services include Fractional Financial Leadership, FP&A, Brand Finance, Product Portfolio Management, and Capital Procurement Support.
As the former Commercial Finance Director (BU CFO) at Clif Bar & Company, I managed a $1.0B portfolio and led the annual and long-range revenue strategic planning for the entire company. My leadership in overseeing product strategies, supporting new business initiatives, and implementing innovative processes resulted in significant cost savings and improved profitability. I take pride in having developed comprehensive forecasting processes, leading product portfolio management, and spearheaded the implementation of SKU Rationalization, saving the company $35MM in costs. My high emotional intelligence and ability to provide thought partnership across organizations made me a trusted advisor to C-level executives.
​
Beyond my professional achievements, I am dedicated to making a positive impact in my community. I have received several awards and recognitions, including the Clif Bar & Company Community Aspiration Award for my efforts in raising over $650K for local nonprofits, as well as the CFO Award from Mondelez International, for my Transformation work. In my personal life, I am a lover of all things Italian, a world traveler, an avid golfer and basketball player. I embrace the challenges of physical growth and mental growth through strength training, continuous learning, and personal development. Family and friends are a top priority for me, and I value the balance between professional and personal life.
With a proven track record of driving financial success and strategic growth, I am well-equipped to bring valuable insights and expert guidance to your business. Let’s work together to achieve your company’s financial and strategic goals.
What We Believe:
These six values encapsulate how we show up every day and represent the core of who we are. When you entrust your business to Acuity CPG, you can expect unwavering commitment, integrity, respect, humility, service, and trust.
COMMITTMENT
HUMILITY
We believe that the importance of remaining faithful and dedicated to our promises and responsibilities is critical to who we are. consistently striving for excellence, persevering through challenges, and maintaining integrity in all actions. As a committed organization, we foster a culture of reliability, trust, and accountability, where every team member is motivated to give their best and work towards shared success.
In all that we do, we believe that humility is key to growth and fostering strong relationships. By prioritizing humility, we adhere not only to timeless spiritual principles but also create an environment where everyone can thrive and contribute to collective success.
INTEGRITY
Integrity is the backbone of a trustworthy and successful organization ensuring an adherence to strong moral and ethical principles. We believe that Integrity ensures that decisions and actions are consistent with who we are and how we show up for our clients.
SERVICE
Service is our commitment to going above and beyond in meeting the needs of our clients. A culture of empathy, responsiveness, and dedication, ensuring that every interaction is handled with care and professionalism with an aim towards building strong, lasting relationships.
RESPECT
Respect is a cornerstone value for our organization. It emphasizes the importance of valuing and honoring each person, creating a foundation of mutual respect. We firmly believe that respect builds trust, both within the organization and with external stakeholders, leading to stronger relationships and a more cohesive, effective team. Ultimately, respect cultivates a thriving, cohesive, and resilient workforce dedicated to achieving shared goals.
TRUST
A bedrock of our organization. It is built through honesty, transparency, and reliability in every action and decision. As a core value, it fosters an environment where clients feel safe communicating important elements of their business and goals.