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Fractional CFO with Growth Expertise—Your Ultimate Growth Partner

At Acuity CPG, we empower startup to mid-size consumer packaged goods brands to scale with confidence. We're not here to book journal entries, but to oversee your strategic ascent as a Strategic Fractional CFO with a $1B Clif Bar playbook. We craft long-range financial plans, optimize capital raises, and accelerate your go-to-market strategies. From pre-revenue visionaries to $50M disruptors, we deliver high-impact guidance without the full-time C-suite cost.

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  • What We Do: Design growth roadmaps, streamline operations, and unlock funding opportunities.

  • How We Support You: We’re your strategic co-pilot—driving big-picture finance, refining business models, and expanding markets, all while keeping your numbers on track (without wrestling T-accounts).

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Ready to turn your CPG startup into a unicorn? Let’s connect.

What You Get:

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  • Financial Responsibility

    • Pricing Strategy: Set prices that compete and profit—margins matter.

    • FP&A: Comprehensive forecasting, budgeting and KPI Dashboards

    • Long-Range Planning: Map your $5M-$50M journey with forecasts and cash clarity.

    • Capital Procurement: Secure funding—investors or loans—without losing control.
       

  • Growth Accountability

    • Revenue KPIs: Set and hit targets—sales, share, profitability—with me.

    • Resource Discipline: Grow big, stay lean—every move is sound.

    • Founder Support: Free you to lead while I drive the engine.

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  • Go-to-Market (GTM) Strategy & Pipeline

    • Brand Amplification: Turn your vision into a GTM plan that wins customers and shelf space.

    • Pipeline Development: Build a roadmap—products, channels, partnerships—to scale your reach.

    • Growth Game Planning & Sales Execution: Optimize sales ops and distribution for real revenue.
       

  • Innovation & Product Growth

    • Portfolio Guidance: Shape your lineup—focus on winners, innovate smartly.

    • Launch Support: Get SKUs to market fast with strategies that stick.

    • Trend Alignment: Tap trends like sustainability or premiumization to grow.
       

How It Works

From vision to victory—We partner with founders to unlock your potential with a $1B-proven playbook. 

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